Strategy of Top Mobile Phone Companies-Free-Samples for Student

Question: Discuss about the Strategy and Innovation of Top Mobile Phone Companies. Answer: Strategy and Innovation Top Mobile Phone Companies Mobile phone services have caused a revolution in the world and have led to a myriad of transformations. Some of the major competitors in the mobile phone sector are Apple, Samsung and Huawei (Xie Liang 2013, pp.121). Apple is a company that is top of the list and its growth strategies have enabled it to be very successful (West Mace 2007, pp.18). The company has broadly differentiated its products hence making them stand out in a highly competitive market. Apple is an example of a mobile phone company that has used the blue ocean strategy (Kim Mauborgne 2004, pp.71). The company looked at untapped market space and created a unique product in form of the iPhone and iPad (West Mace 2007, pp.19). Through this, they came up with an elegant phone design that was very friendly to the user and had high-end branding. Apple also used emergent strategies to launch the iPhone and iPad (Pitt Koufopoulos 2012, pp.306). Over the past ten years, the company has been able to successfully launc h different iPhone models that have succeeded. Samsung is another mobile company that has managed to succeed in the industry. Samsung is a company that has been around for a long time (Xie Liang 2013, pp.123). Over the years, the company has developed into one which has acquired a big market share in the global mobile sector. The company can be said to have widely benefited from rapid growth phase strategies and innovation-intensive strategies (Pitt Koufopoulos 2012, pp. 334). Samsung grew very rapidly since it invented mobile phones that covered both high and low ends of the market. This led to a growth spurt that saw the company rise rapidly over the last 10 years. Innovation-intensive strategies were used when the competition had become quite intense (Xie Liang 2013, pp.124). This saw the company launching the Samsung S series which were launched as a response to the iPhone launch by Apple. The Samsung S series were very successful apart from one time that some S 7 phones had to be recalled due to battery faults. Huawei is also a very successful company in the mobile sector. The company mostly serves high and middle-end markets (Nakai Tanaka 2010, pp. 4). The company invests a lot in research and development. It has used emergent phase innovation strategies and rapid growth phase strategies (Pitt Koufopoulos 2012, pp.315). The launch of its mobile phones required emergent phase strategies that enabled it to penetrate different markets. Once this had happened, the company applied rapid growth phase strategies which saw the company sell 108 million phones in 2015 making the company rank third all over the world. Huawei has grown so rapidly over the past ten years that it is considered the most successful Chinese brand. The conclusions about the above companies have been reached by analysing the company trends for the past 10 years. The type of innovation that the companies have used has been determined based on the products that they have been coming up with and their target market. The conclusions are appropriate since different innovation strategies are used for different types of products and markets References Kim, W.C. and Mauborgne, R., 2004. Blue ocean strategy.If you read nothing else on strategy, read these best-selling articles. p.71. Nakai, Y. and Tanaka, Y., 2010, July. Chinese company's IPR strategy: How Huawei Technologies succeeded in dominating overseas market by Sideward-Crawl Crab Strategy. InTechnology Management for Global Economic Growth (PICMET), 2010 Proceedings of PICMET'10:(pp. 1-5). IEEE. Pitt, M.R. and Koufopoulos, D., 2012.Essentials of strategic management. Sage. West, J. and Mace, M., 2007, February. Entering a mature industry through innovation: Apple's iPhone strategy. InDRUID Summer Conference(pp. 18-20). Xie, W. and Liang, H., 2013, July. A case study: Innovation strategy assessment of the leading smartphone companies. InInnovation Conference (SIIC), 2013 Suzhou-Silicon Valley-Beijing International(pp. 121-126). IEEE.